New look for the AURUM MAGMA bicycles of Team Polti VisitMalta
At the 2025 Giro d'Italia, the AURUM MAGMA bicycles of Team Polti VisitMalta will take on a color scheme fully in line with their name: a brilliant and volcanic combination blending red and black shades created specifically as part of Lechler’s Color Project. The eight selected riders will enjoy the same top-notch performance, now enhanced by an exclusive chromatic touch!
The painting process is entirely artisanal: each frame has been individually painted and subjected to a long process to achieve the desired... magmatic finish. These bikes will also be available for sale (without team sponsor logos) either as listed in the MAGMA catalog or in the frame+cockpit configuration only, exclusively through official AURUM dealers and distributors for orders placed between May 9 and June 1, during the Giro. Aritz Azkarraga, General Manager of AURUM: “For a young brand like ours, being at the Giro d'Italia alongside the Alberto Contador Foundation project is a crucial milestone, which we celebrate with a special edition of our flagship bike, the AURUM MAGMA, which makes us proud. We love the idea that everyone can admire it and feel about it the way we do, and that it gives an extra boost to the Polti VisitMalta riders to raise their arms to the sky once again.” Maurizio Bazzoni, Head of Lechler Color Laboratory: “The incandescence of red fused into cold black to evoke volcanic MAGMA, expressing strength for climbers, explosiveness for sprinters, and endurance for rouleurs; a perfect metaphor to encourage our riders in every race, remembering that you can’t tell a volcano when or how to erupt!”
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