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Fuorisalone 2024 - The Way of Ethic Colors
Tuesday, April 23, 2024

Fuorisalone 2024 - The Way of Ethic Colors

"The Way of Ethic Colors" is born out of the awareness that color is not just an aesthetic element but also a tool capable of influencing behaviors, promoting sustainability, and conveying ethical values.

We could talk about "dematurity" applied to the habitat sector: a process that sees the preservation and renewal of living spaces through the use of innovative and sustainable color schemes.

The new collection is structured into four themes: Involvement, Equilibrium, Awareness, and Change, each of which interprets different approaches to color design, always under the sign of sustainability. It guides people in their journey of mindset change, going from neutral and polymaterial schemes, designed to last over time, to polychromatic and high-contrast solutions, intended to be easily updated or modified.

Involvement is inspired by emotional intensity, with colors ranging from blues to cold grays combined with warm and deep reds, ideal for creating spaces characterized by temporary chromatic and emotional focus.
Equilibrium finds its essence in harmony with nature, offering a palette of complementary colors, tonal greens and pinks, with matte and pearl finishes, which are perfect for spaces in dialogue with the outdoor environment.
Awareness reflects consciousness and durability, with neutral tones and iconic materials that integrate into urban and historical contexts, maintaining a long-lasting visual connection with the existing environment.
Change, finally, expresses transformability through vivid and saturated colors, designed to energize spaces and facilitate their adaptation to new needs or desires.


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