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The exceptional trade fair Arena Design, entitled "Senses" this year, was held in Poznań, Poland, on 14-17 March. Lechler participated with distributor STS-Berg.
Arena Design, which has shortly drawn to a close, is a major trade fair on the Polish market. Attended by professionals from all parts of Europe, it is recording growing consensus. Arena Design is held concomitantly with two leading Polish trade fairs, precisely Meble Polska for furniture, and Home Decor for interior décor.
This four-day event provides the setting for presentations of innovative projects, objects and prototypes by exhibitors, and for a continuous series of workshops and conferences related to the Design scene.
Through the highly productive partnership established with the international school of design “School of Form” based in Poznań, Lechler and distributor STS-Berg, represented by Designer Marta Osipczuk, participated in organising the workshop "Colors we like ". The event was conducted on a dual note by Agnieszka Jacobson-Cielecka, Art Director at the School of Form, and Francesca Valan, Color Designer, and met with an impressive success in a very short time! Another initiative that deserves mention was the presentation of Color Trends at Arena Design on 16/03. Ewelina Sobecka, Business Development Manager for Lechler, underscored the remarkable work carried out by the company in the framework of project Color Design. In this regard, Vasken Manoukian, Business Development Director for Lechler, assigned the STS- Berg Team the “Best Performance Customer” award for promotional initiatives and dissemination of project Color Design, even during the event. Indeed, Lechler and STS- Berg’s stand attracted and involved several visitors from all parts of Europe. Its success also stemmed from the professional expertise and courtesy of all the staff present.
This precious initiative has left an important impression. It is a new phase in the project’s promotional path throughout Poland. The next event will be Łódź Design Festival to be held in October… We look forward to meeting you there!
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