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Colour is a language that continues to evolve. Technological, cultural and artistic changes have always influenced the domestic landscape in or homes and surrounding environments. The analysis of past products revealed that significant colour changes are recorded in cycles which means that general colour preferences for the near future can be predicted with a fair degree of accuracy.
Defining new scenarios is an essential aspect of Color Design and contributes to determining the quality of home environments, architectural features of buildings and the commercial success of an industrial product.
The Color Design Project by Lechler, organized in partnership with the industrial designer Francesca Valan, provides indications, suggestions and technical information to make choosing colour and finishes easier.
Projects that are included in Lechler Color Design:
Cars play a very important role in the Refinish world. A different concept is considering that cars as important as women consider precious jewels . This is the starting point for our Marketing Department to create and conceive the new Refinish 2013 calendar. The result is that after many years with cars and car details as a leitmotiv, now the real protagonist is woman “wearing” fenders, rims, headlights and car doors just like precious jewels. The choice of particulars to transform have been made by the main products launched by Lechler for Refinish, two above all: Macrofan HS Autolevel Primer and Energy Spotlight Kit … focus on little details which make the difference! The Woman concept is becoming more and more important in Lechler advertising for Refinish, if we consider the dancing women launching colours onto a car … Lechler chromatic magic should capture us and accompany us for the entire year of 2013, this is our advertising message!
Lechler Map ® - Management software designed for final users of Lechler Colours and Products.
COLOR DESIGN is the Lechler's new concept connects chemical development with the evolution of the language of colour. Color Design ›
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