The partnership between Lechler and Team Polti Kometa continues, which already saw the ‘Color Project’ idea break into the world of professional sports during the 2024 Giro d’Italia.  

The occasion is ‘Il Lombardia’, the last monument classic, one of the most important races on the UCI calendar, which this year starts from Bergamo and finishes in Como on a route along the Triangolo Lariano. An unmissable opportunity for Lechler and Polti to tell the story of the Como area, celebrating its most well-known and recognizable symbol worldwide: the lake.  

Alessandra Damaschino, Marketing & Communication Manager of Lechler, shares the emotions of this project: “What color is Lake Como? There is no single answer. Our beloved lake changes mood and appearance depending on the seasons, the surrounding landscape, the weather conditions, and the sunlight. Being a Como-based company, like Polti, and having the privilege of hosting the finish of a monument classic like Il Lombardia, we created a celebratory color for Piganzoli’s Magma 2, which we named ‘Laque of Como,’ recalling the colors and effects of Lake Como and inheriting some of its characteristics: it is lively and shifting.”

• Read the press release from Team Polti Kometa