What do the walls of your little girl’s bedroom, her first bicycle, the lamp on the desk at which she studied for her final school exams, the ‘very’ used car she received for her eighteenth birthday and the boat on that unforgettable sailing course have in common? They were all coloured by Lechler.
Now your little girl has grown up, like Lechler, thanks to IVE, the brand dedicated to painting wood furniture. The integration of a new company within a consolidated group is no easy task, but after more than a year work is progressing nicely and Lechler can now colour some parts of the world that it was still missing. If your little girl, now a woman, is about to get married, she could choose a kitchen, a table or chairs coloured by Lechler.
Lechler never stops colouring the world! This is the message we want to deliver through our new corporate video.
A bell that rings, a gift at the door and a pleasant surprise. This is how director Paolo Lipari from Como chose to welcome the arrival of IVE at Lechler. We had left our actress busily painting the walls of her new house. Now it is time to furnish it, and the coloured chairs kindly offered by our client Galimberti Sedie of Verano Brianza remind us that we should never stop colouring the world.
But that’s enough talk: now it’s time to sit back and enjoy the new Lechler video. Hope you like it!
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COLOR DESIGN is the Lechler's new concept connects chemical development with the evolution of the language of colour. Color Design ›
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