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Lechler S.p.A. | Press Page

Ready… go!
Friday, January 24, 2025

Ready… go!

The AURUM MAGMA bikes of Team Polti VisitMalta are ready to race. Today marks the opening of the Italian ProTeam season.

We are excited to unveil the new colors of the AURUM MAGMA bikes from Team Polti VisitMalta. The 2025 Italian ProTeam season officially kicks off today in Spain, where the riders will race on bikes that not only represent an evolution of the excellence showcased during the 2024 Giro d’Italia but also benefit from the perfect blend of aesthetics and performance brought to life by Lechler's Color Project.

Alessandra Damaschino, Marketing Communication Manager at Lechler, explains:
“Designing a color is different from simply choosing an existing one: it’s a creative process that must consider the context, the story, the shape of the object, and the emotions it should evoke. Last year, we collaborated with the team to create the bike colors for the Giro d’Italia and Il Lombardia. This year, we’ll be painting the bikes the riders will use throughout the season, with some ‘special edition’ designs already in the works…”

Click here for the official press release

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