Since ancient times, the idea of changing metals into gold has symbolised the attempt to achieve perfection and overcome the last obstacles of the physical world. It is interesting to remember that the science we call Chemistry derives from the mysterious practice of Alchemy, and that the word "alchemy" in turn derives from the Arab word "al-kīmiyya", meaning "philosopher's stone", which was the magical stone that was supposed to have the power to turn lead into gold.

With modern painting technology, we wanted to recreate this quest for gold in a new way, by creating a new collection that resembles precious metals. Painting is, in fact, a way to give added value and refine the objects created by people. The Color Design project, which is founded on the combination of chemical technology and studies in humanities, could not fail to consider one of the most popular colours of the next seasons. Here is an answer to this new trend, an original proposal that can add value and make objects more precious. 

Through our very successful and long standing collaboration with colour designer Francesca Valan, we have designed a golden future that develops well beyond mere chromatic. We've brought materials into the picture. In the trend map from Color Trend Consultant, the Color Design project for industry, we are now presenting the NEW GOLDEN SHADES COLLECTION.  Golds have been noticeably absent from our homes since the 1950s. After being gone for so long, gold is coming off as imperious, connected with glamour but also with a natural feel, because of its ability to evoke the idea of real colours and materials.

The new collection is based on a range of three colours: TITANIUM, GOLD and COPPER with an ¬opaque and semi-opaque finish. Each colour is developed in three shades Pale, Medium and Shadow and three degrees of gloss: 10, 30 and 40 gloss. For presentation, the new colours are applied on two different types of materials: rounded plastic drops and steel plates in order to allow the Designer to evaluate the chromatic behaviour on objects made in different materials and shapes. The range was designed to enable the development of mono-metal schemes in different shades or poly-metal schemes by pairing different metals.

After over a decade of "cool" metals, Golden Shades presents "warm" metals. The heat given off by these new colours has the power to evoke sensations and get away from less effective attempts at imitation of the past, without evoking a comparison between reality and make-believe. The nuances can be used on the same object to give a visual priority, through use of the different shades: to highlight a housing or a detail - whatever we want people to notice. Combinations between these shades can become a harmonious symphony.

Golden Shades colours can be applied on any metal or plastic object, and they adapt in a particular way to objects and furnishing complements found in homes such as small appliances, lighting products, video/audio equipment, and furnishing complements.