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The Color Project continues: reinforced biennial renewal between LECHLER and Team Polti Kometa
Monday, October 14, 2024

The Color Project continues: reinforced biennial renewal between LECHLER and Team Polti Kometa

Categories: Industry, Corporate

Unveiled at Lechler Village during an event linked to 'Il Lombardia', the new agreement between Lechler and the Polti Kometa Team of Ivan Basso and Alberto Contador.
 

At the end of the last Monument Classic of the season, Il Lombardia, we hosted a large audience of stakeholders and journalists at Lechler Village to celebrate the first year of collaboration between Lechler and Team Polti Kometa.

At the center of the scene were the key figures of the project: our General Manager Luciano Valli, Team Manager Ivan Basso, CEO and main sponsor Francesca Polti, and cyclists Davide Piganzoli and Giovanni Lonardi, who had a great season achieving some successes.

These are the words of Luciano Valli that summarize the emotions of this first year, with a future-oriented outlook: “The sponsorship of Polti Kometa for 2024 was born from a unity of purpose with Polti and the team staff, especially Ivan Basso, centered on the ideals that characterize our way of doing business, such as passion, innovation, ethics, and sustainability. Now, after a year of work and close collaboration, we can confidently say that we are on the right path: we have brought the idea of the Color Project into a professional sports organization, influencing clients and stakeholders through unique experiences. All of this is within the world of cycling, which is inherently committed to sustainability. We believe in the growth of this partnership, and as a result, we have decided to increase our investment for the next season.”

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