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Lechler S.p.A. | Press Page

The 2018 Refinish Calendar is POP!
Wednesday, December 6, 2017

The 2018 Refinish Calendar is POP!

Categories: Refinish

Lechler pays tribute to POP-ART with its new Refinish Calendar


POP ART is an artistic trend that was launched in the latter half of the 20th century in rebellion again past conventions. During that historical period of inner crisis generated by consumerism, the movement abandoned spontaneity to study stimuli from the external world that concerned the life of mankind.

Likewise, with the Bodyshop Efficiency Program, Lechler invites coachbuilders to set aside past habits and traditions in order to promptly respond to social changes. Today coachbuilders have to change their approach to work and its processes.

Lechler’s 2018 Refinish Calendar focuses on this parallelism, reminding us that the early promoters of POP ART were initially considered visionaries but later reached undying fame. 


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