Cars play a very important role in the Refinish world. A different concept is considering that cars as important as women consider precious jewels . This is the starting point for our Marketing Department to create and conceive the new Refinish 2013 calendar. The result is that after many years with cars and car details as a leitmotiv, now the real protagonist is woman “wearing” fenders, rims, headlights and car doors just like precious jewels. The choice of particulars to transform have been made by the main products launched by Lechler for Refinish, two above all: Macrofan HS Autolevel Primer and Energy Spotlight Kit … focus on little details which make the difference! The Woman concept is becoming more and more important in Lechler advertising for Refinish, if we consider the dancing women launching colours onto a car … Lechler chromatic magic should capture us and accompany us for the entire year of 2013, this is our advertising message!