On the occasion of the first 100 years of the Italian Lechler, 12 images have been reproduced on quality paper. The images were used for advertising and communication and have been collected in our archives.
These images guide us on a trip in the car and transportation vehicles in the first half of the past century together with the Lechler coatings brand in an evolution of the perception of the car and evolution of the job.
A particular interest for three images produced between the two wars: the first image, dated 1934, is advertising for Lechleroid Polish and uses the well known popular Fiat Balilla; the second image, is futurist, by G.Borghi. It is the only one with a subtitle by the topographic laboratory Grafica Casartelli in Como. The last one, made by Umberto Calamida, express the modernism and the change in the way of conceiving advertising.

By the daily magazine La Provincia di Como, 16/01/2001.