Color Design - colour turns into design!

Lechler's new concept connects chemical development with the evolution of the language of colour.

Colour is a language that continues to evolve. Technological, cultural and artistic changes have always influenced the domestic landscape in our homes and surrounding environments.  The analysis of past products revealed that significant colour changes are recorded in cycles which means that general colour preferences for the near future can be predicted with a fair degree of accuracy.  

Defining new scenarios is an essential aspect of Color Design and contributes to determining the quality of home environments, architectural features of buildings and the commercial success of an industrial product. 

The Color Design Project by Lechler, organized in partnership with the industrial designer Francesca Valan, provides indications, suggestions and technical information to make choosing colour and finishes easier. 



Projects that are included in Lechler Color Design:


Fuorisalone 2025 - The Way of Living Emotions

 

Fuorisalone 2024 - The Way of Ethic Colors

Fuorisalone 2023 - The Way of Relations

Fuorisalone 2021/22 - The Way of Accent

Fuorisalone 2021

Fuorisalone 2019 - The Way of Nature

The Way of Nature

Fuorisalone 2018 - The Way of Effects

The Way of effects - Fuorisalone 2018

Fuorisalone 2017 - The Way of Classics

The Way of Classics - Fuorisalone 2017

Fuorisalone 2016 - The Way of Gold

The Way of Gold - Fuorisalone 2016

Fuorisalone 2015 - Flickr

Color Design #Fuorisalone2015 a Ventura Lambrate


VIDEO: Fuorisalone 2021 - The Way of Accent

VIDEO: Fuorisalone 2019 - The Way of Nature

VIDEO: Fuorisalone 2018 - The Way of Effects

VIDEO: Fuorisalone 2017 - The Way of Classic

VIDEO: Fuorisalone 2016 - The  Way of Gold

Color Design News

For a special occasion, a special outfit is needed
Wednesday, May 7, 2025

For a special occasion, a special outfit is needed

New look for the AURUM MAGMA bicycles of Team Polti VisitMalta

At the 2025 Giro d'Italia, the AURUM MAGMA bicycles of Team Polti VisitMalta will take on a color scheme fully in line with their name: a brilliant and volcanic combination blending red and black shades created specifically as part of Lechler’s Color Project. The eight selected riders will enjoy the same top-notch performance, now enhanced by an exclusive chromatic touch!

The painting process is entirely artisanal: each frame has been individually painted and subjected to a long process to achieve the desired... magmatic finish. These bikes will also be available for sale (without team sponsor logos) either as listed in the MAGMA catalog or in the frame+cockpit configuration only, exclusively through official AURUM dealers and distributors for orders placed between May 9 and June 1, during the Giro.

Aritz Azkarraga, General Manager of AURUM: “For a young brand like ours, being at the Giro d'Italia alongside the Alberto Contador Foundation project is a crucial milestone, which we celebrate with a special edition of our flagship bike, the AURUM MAGMA, which makes us proud. We love the idea that everyone can admire it and feel about it the way we do, and that it gives an extra boost to the Polti VisitMalta riders to raise their arms to the sky once again.”
Maurizio Bazzoni, Head of Lechler Color Laboratory: “The incandescence of red fused into cold black to evoke volcanic MAGMA, expressing strength for climbers, explosiveness for sprinters, and endurance for rouleurs; a perfect metaphor to encourage our riders in every race, remembering that you can’t tell a volcano when or how to erupt!”

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Color Design

Lechler Color Design

COLOR DESIGN is the Lechler's new concept connects chemical development with the evolution of the language of colour. Color Design ›

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