Colour is a language that continues to evolve. Technological, cultural and artistic changes have always influenced the domestic landscape in our homes and surrounding environments. The analysis of past products revealed that significant colour changes are recorded in cycles which means that general colour preferences for the near future can be predicted with a fair degree of accuracy.
Defining new scenarios is an essential aspect of Color Design and contributes to determining the quality of home environments, architectural features of buildings and the commercial success of an industrial product.
The Color Design Project by Lechler, organized in partnership with the industrial designer Francesca Valan, provides indications, suggestions and technical information to make choosing colour and finishes easier.
Projects that are included in Lechler Color Design:
The Brazilian furniture factory, leader of “planejado” market, renews its own image
Florense is the History of furniture production in Brazil; founded in 1953, it represents one of the most prestigious realities of furniture industrial landscape, with a factory of 58,000 m2 and a network of franchised shops that counts 60 retail outlets in Brazil and 12 worldwide (Miami, New York, Chicago, Miami, Mexico, Monterrey, Panama, Guatemala, Santiago, Assunzione, Montevideo, Punta del Este and Auckland).
Innovation and style are the fundamentals of its proposal that ranges from kitchens to sleeping areas, continuously looking for elegance and quality.
“I would like to propose the best furniture, the richest and most exclusive finishes, I want to amaze the public”, explains the director Gelso Castellan, “for this reason we are always searching for the best of what our suppliers can offer us regarding materials, technological solutions and ideas too. Florense is Brazilian, but it wants to be an increasingly global company and offer the best for houses of the whole world, interpreting new trends and giving houses elegance”.
For more than ten years, Florense has been an IVE customer: the first finishes were of glossy lacquered and polishable manufactured items, in particular with the well-known Lucipol Nero. Our company was still new in Brazilian territory, with a little distribution structure and a commercial technician team, but focusing on Made in Italy quality, it succeeded in gaining a space and in cultivating a relationship of mutual trust and close cooperation. Over time, Lechler do Brasil became increasingly involved in launch of new Florense products and, in particular, today it is the only supplier of the effect finish line, which the company’s marketing department wanted to baptize “perolizado”.
In 2017 Florense painted more than 15,000 m2 of doors and panels for kitchens and rooms, dictating a fashion that today is surely a point of reference also in the San Paolo, Brasilia and Recife squares, which, as we all know, are in Milan and Paris. The finishes, all taken from the LWE Effect collection, are presented in the gloss and matt micro-embossed version: Champagne (GO M51 from Color Trend Habitat) is the most loved tone, followed by Titanio (GO M31) and Oro (GO M52).
Friendship between Lechler and Florense is much more than an intense business relationship; the staff of the guacha company has already been guest of the CfE of Como and visits regularly the FuoriSalone, importing the new ideas of Color Design Lechler. For validating an idea, that over time became a fantastic project, last November Florense renewed its brand, adopting gold as colour.
We couldn’t hope for any better!
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