Color Design - colour turns into design!

Lechler's new concept connects chemical development with the evolution of the language of colour.

Colour is a language that continues to evolve. Technological, cultural and artistic changes have always influenced the domestic landscape in our homes and surrounding environments.  The analysis of past products revealed that significant colour changes are recorded in cycles which means that general colour preferences for the near future can be predicted with a fair degree of accuracy.  

Defining new scenarios is an essential aspect of Color Design and contributes to determining the quality of home environments, architectural features of buildings and the commercial success of an industrial product. 

The Color Design Project by Lechler, organized in partnership with the industrial designer Francesca Valan, provides indications, suggestions and technical information to make choosing colour and finishes easier. 

Projects that are included in Lechler Color Design:

Fuorisalone 2024 - The Way of Ethic Colors

Fuorisalone 2023 - The Way of Relations

Fuorisalone 2021/22 - The Way of Accent

Fuorisalone 2021

Fuorisalone 2019 - The Way of Nature

The Way of Nature

Fuorisalone 2018 - The Way of Effects

The Way of effects - Fuorisalone 2018

Fuorisalone 2017 - The Way of Classics

The Way of Classics - Fuorisalone 2017

Fuorisalone 2016 - The Way of Gold

The Way of Gold - Fuorisalone 2016

Fuorisalone 2015 - Flickr

Color Design #Fuorisalone2015 a Ventura Lambrate

VIDEO: Fuorisalone 2021 - The Way of Accent

VIDEO: Fuorisalone 2019 - The Way of Nature

VIDEO: Fuorisalone 2018 - The Way of Effects

VIDEO: Fuorisalone 2017 - The Way of Classic

VIDEO: Fuorisalone 2016 - The  Way of Gold

Color Design News

Who believed that Vincenzo Nibali would win Giro d’Italia 2016?
Wednesday, June 1, 2016

Who believed that Vincenzo Nibali would win Giro d’Italia 2016?

Categories: Refinish, Industry

On the day of the triumphant parade in Turin, Vincenzo Nibali surprises everyone by showing up on an all-pink bike. How did it get there? Here you have a curious story of hope that runs across Lechler, Targa Trade and Lumar Colors

At the beginning of this Giro d’Italia critics are sure: Vincenzo Nibali will win. The Kazakh Astana team trusts its champion as well, and in order to celebrate him, as it should be, forewarns Luca Marangon from Lumar Colors, company specialized in bike frame painting, about the painting of Vincenzo’s bike frame in the colour of the primacy: the PINK.

Then Luca Marangon contacts our distributor from Padua, Targa Trade, asking to prepare a particular chrome pink effect.

While Vincenzo’s “engine” is ready to start on the roads of Giro d’Italia, Targa Trade and Lumar Colors would be ready to kick off, but stand by, waiting for a sign from Astana. The celebrative bike will be used only on the last day, during Turin’s parade, in case Vincenzo triumphs, in line with the forecasts.  

However, something seems to go wrong: Vincenzo’s “engine” is not well tuned, sometimes it gets stuck and his performances are not as brilliant as expected. Massimo Targa from Targa Trade and Luca Marangon from Lumar are still waiting, while Vincenzo works hard, he attacks but then is left behind. He has to deal with riders that go faster than he does.

The raw frame is waiting.

Then, on the day of the Time Trial up the Alpe di Siusi, Nibali’s race seems to be over. He gets almost 3 minutes-gap from the winner and 1 minute and a half from the Pink jersey.

Astana keeps the silence, but on the following day, Massimo Targa decides to stop the delays and, in defiance of the superstition, he prepares the colour, creating a superb pink with Lechler’s Brilliant Colors. “Luca, when you like, the colour is ready”. “Send it to me here, even though I fear we won’t need it”.

At Giro critics already celebrate the funerals of the Italian champion, but Vincenzo Nibali seems still to believe in it. He is behind, but he does not give up, he does not fall, and in the 19th leg with destination  Risoul, he rises again and wins! He does not manage to take the pink jersey and Astana’s team doesn’t want to commit itself yet.

The raw frame still waits, but the colour is now ready next to it.

Only a few hours are missing to the end of the race, and a frame painting is neither an easy nor a fast operation. The self-denial and the passion for his job gain the upper hand in Luca Marangon, who, without waiting for Astana’s approval, takes a decision: “I’ll do it!”. So, on Monday, while the unpredictable Vincenzo Nibali climbs towards Sant’Anna di Vinadio and grabs an unexpected pink jersey, the pink frame is done!

The bike frame is ready, but it is in Padua, while the Giro is taking place in Cuneo. How could this story of escapes and pursuits end? Luca Marangon loads the bike in his car and leaves. He reaches at night Astana’s hotel. The mechanics wake up a few hours before the already strict scheduled time and mount the bicycle in a rush.

On Sunday, Vincenzo Nibali is all in pink, bike included.

Specialized ROSA LECHLER Vincenzo Nibali Giro d'Italia

Thanks to the tenacity, passion and determination he let off on the pedals when everything seemed to go wrong, but also thanks to the passion, determination and commitment of Massimo Targa and Luca Marangon, who have always believed in him and in their own work.


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