A New Identity
Since the European Laws regarding the VOC emissions came into force in 2007, they have imposed the use of water-based and ultra-solid paints with a low environmental impact.How to involve the end-users in this change?
How to support the painter in the communication to his customers that his body-shop respects the environment?
We made it through the “ECO IDENTITY” marketing campaign. The “ECO IDENTITY” program has been developed through an image and communication campaign which had the aim to help the painters to transmit to their customers, through a wide range of specific materials, the use of products with a low solvent emission.
“Painting Cycles with a law environmental impact” was the slogan, written also on bright signs, stickers and panels, supported by brochures that explained the philosophy and the aims. Stickers, perfume dispensers and brochures have been given to the painter, so that he could put them in the cars at the end of the repairing process, in order to let the car owner understand that the choice of that body-shop has contributed to the improvement of the surrounding environment.
