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For a long while Lechler has engaged in promoting and supporting Arts through cooperation with architects and artists in Italy and abroad. Lechler for Art is an ensemble of activities in which the Company is involved supporting events, masterpieces and musical initiatives particularly those occurring in Como, Headquarters of the Company where the town is considered rich in precious architectural works and with beautiful monuments with high artistic value.
Lechler pays tribute to POP-ART with its new Refinish Calendar
POP ART is an artistic trend that was launched in the latter half of the 20th century in rebellion again past conventions. During that historical period of inner crisis generated by consumerism, the movement abandoned spontaneity to study stimuli from the external world that concerned the life of mankind.
Likewise, with the Bodyshop Efficiency Program, Lechler invites coachbuilders to set aside past habits and traditions in order to promptly respond to social changes. Today coachbuilders have to change their approach to work and its processes.
Lechler’s 2018 Refinish Calendar focuses on this parallelism, reminding us that the early promoters of POP ART were initially considered visionaries but later reached undying fame.