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Lechler for art

For a long while Lechler has engaged in promoting and supporting Arts through cooperation with architects and artists in Italy and abroad.
Lechler for Art is an ensemble of activities in which the Company is involved supporting events, masterpieces and musical initiatives particularly those occurring in Como, Headquarters of the Company where the town is considered rich in precious architectural works and with beautiful monuments with high artistic value.

13/12/2012 - Lechler Refinish 2013 Calendar
Wednesday, December 12, 2012

13/12/2012 - Lechler Refinish 2013 Calendar

Categories: News ed Eventi
Caring about the differences: focus on little details which make the difference!

Cars play a very important role in the Refinish world. A different concept is considering that cars as important as women consider precious jewels . This is the starting point for our Marketing Department to create and conceive the new Refinish 2013 calendar. The result is that after many years with cars and car details as a leitmotiv, now the real protagonist is woman “wearing” fenders, rims, headlights and car doors just like precious jewels. The choice of particulars to transform have been made by the main products launched by Lechler for Refinish, two above all: Macrofan HS Autolevel Primer and Energy Spotlight Kit … focus on little details which make the difference! The Woman concept is becoming more and more important in Lechler advertising for Refinish, if we consider the dancing women launching colours onto a car … Lechler chromatic magic should capture us and accompany us for the entire year of 2013, this is our advertising message!

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