Lechler has launched “Eco Identity”, a great marketing campaign dedicated to the respect of the environment and the world we are living. The Lechler body repairer has a new identity and looks to the future without fear: he has begun to use water-based products with low impact on the environment. Now he is able to inform everybody about his choice and his need to be able to contribute to improve the world for future generations.

It is an initiative launched in various European Community countries with a dedicated advertising campaign containing an extensive line of items, with the slogan: “Paint cycles with low impact on the environment” it includes: a double –sided bright sign for the external part of the bodyshop, a banner to be put on the wall, stickers, leaflets, air-fresheners for cars and other items.

The graphics we have chosen collect all the main characteristics of the campaign:

the car which identifies the Refinish product field is a young and dynamic New Beatle. It is looking to the future represented by a clear and light blue sky. The flower is the symbol of nature and the environment and the car light represents the light. Colours are fresh, bright and are associated with the spring, the slogan is simple, but direct.

A new identity, an “Eco Identity” for all the End Users who already use or will decide to use Hydrofan and Macrofan products with low emissions in the atmosphere: a distinctive note, an “environmental certification” for people that, like us, want to give their contribution to generate a better world!