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Colour is a language that continues to evolve. Technological, cultural and artistic changes have always influenced the domestic landscape in or homes and surrounding environments. The analysis of past products revealed that significant colour changes are recorded in cycles which means that general colour preferences for the near future can be predicted with a fair degree of accuracy.
Defining new scenarios is an essential aspect of Color Design and contributes to determining the quality of home environments, architectural features of buildings and the commercial success of an industrial product.
The Color Design Project by Lechler, organized in partnership with the industrial designer Francesca Valan, provides indications, suggestions and technical information to make choosing colour and finishes easier.
Projects that are included in Lechler Color Design:
Lechler has launched Eco Identity, a great marketing campaign dedicated to the respect of the environment and the world we are living. The Lechler body repairer has a new identity and looks to the future without fear: he has begun to use water-based products with low impact on the environment. Now he is able to inform everybody about his choice and his need to be able to contribute to improve the world for future generations.
It is an initiative launched in various European Community countries with a dedicated advertising campaign containing an extensive line of items, with the slogan: Paint cycles with low impact on the environment it includes: a double sided bright sign for the external part of the bodyshop, a banner to be put on the wall, stickers, leaflets, air-fresheners for cars and other items.
The graphics we have chosen collect all the main characteristics of the campaign:
the car which identifies the Refinish product field is a young and dynamic New Beatle. It is looking to the future represented by a clear and light blue sky. The flower is the symbol of nature and the environment and the car light represents the light. Colours are fresh, bright and are associated with the spring, the slogan is simple, but direct.
A new identity, an Eco Identity for all the End Users who already use or will decide to use Hydrofan and Macrofan products with low emissions in the atmosphere: a distinctive note, an environmental certification for people that, like us, want to give their contribution to generate a better world!
Lechler Map ® - Management software designed for final users of Lechler Colours and Products.
COLOR DESIGN is the Lechler's new concept connects chemical development with the evolution of the language of colour. Color Design ›
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