Color Design - colour turns into design!

Lechler's new concept connects chemical development with the evolution of the language of colour.

Colour is a language that continues to evolve. Technological, cultural and artistic changes have always influenced the domestic landscape in our homes and surrounding environments.  The analysis of past products revealed that significant colour changes are recorded in cycles which means that general colour preferences for the near future can be predicted with a fair degree of accuracy.  

Defining new scenarios is an essential aspect of Color Design and contributes to determining the quality of home environments, architectural features of buildings and the commercial success of an industrial product. 

The Color Design Project by Lechler, organized in partnership with the industrial designer Francesca Valan, provides indications, suggestions and technical information to make choosing colour and finishes easier. 



Projects that are included in Lechler Color Design:


Fuorisalone 2023 - The Way of Relations

Fuorisalone 2021/22 - The Way of Accent

Fuorisalone 2021

Fuorisalone 2019 - The Way of Nature

The Way of Nature

Fuorisalone 2018 - The Way of Effects

The Way of effects - Fuorisalone 2018

Fuorisalone 2017 - The Way of Classics

The Way of Classics - Fuorisalone 2017

Fuorisalone 2016 - The Way of Gold

The Way of Gold - Fuorisalone 2016

Fuorisalone 2015 - Flickr

Color Design #Fuorisalone2015 a Ventura Lambrate


VIDEO: Fuorisalone 2021 - The Way of Accent

VIDEO: Fuorisalone 2019 - The Way of Nature

VIDEO: Fuorisalone 2018 - The Way of Effects

VIDEO: Fuorisalone 2017 - The Way of Classic

VIDEO: Fuorisalone 2016 - The  Way of Gold

Color Design News

Monday, November 10, 2008

LECHLER. CHRONICLES OF A BRAND: a book to celebrate the 150 years of Lechler.

Categories: News ed Eventi
To celebrate the 150 years of our brand, a cultural initiative has been organised with focus on the publication of a series of three volumes edited by OEMME Venice: LECHLER. CHRONICLES OF A BRAND

To celebrate the 150 years of our brand, a cultural initiative has been organised with focus on the publication of a series of three volumes edited by OEMME Venice: LECHLER. CHRONICLES OF A BRAND.

The first volume of the series is titled “Paints and Coatings since 1858”. It is launched today in Como in a crowded meeting room in the Unione Industriali Headquarters.
The next two volumes of the series will both be published in 2010, the year of the celebration of the independent Italian Company birth.

The author of the volume, dr Agop Manoukian, President of Lechler S.p.A., left the role of manager and wore the habitual and congenial role of sociology professor, involving all the Company internal structures in the definition of the editorial project, the scientific consultancy and in the realisation of the volume.

dr. Aram Manoukian, Chief Executive Officer of the Company, who strongly supported this initiative, opened the meeting by stressing the importance of the Company values and brand which have involved thousand of people in this long history, cooperating in different levels and thus allowing the successful pursuing of the new generations.

Dr. Minoli, Federchimica communication manager, held the debate, by tickling dr. Agop Manoukian in a suggestive tale which started from the historical and sociological research made with a scientific precision. Then with the telling of some re-discovered events for which it is emerged the natural possibility to compare them to general values of cultural enterprise, concentrating them in the XIXth Century, with the great development of the German chemistry and the birth of the Italian industry.

The most important moment of the presentation was centred in the revelation from the author of the enigma concerning the correct interpretation of the historical superscription “Chr. Lechler e figlio successori”.
Until now it was explained as the representation of a dynastic property centred on the name of its founder, the pharmacist and chemical Christian Lechler and his hypothetical successors. The result of the historical research brought the correct interpretation of this singular logo, to be read as the Successors of Christian and Paul Lechler.
It is true that these successors do not belong to the family but they are two managers who worked hard in the Company and only after twenty years from the Company foundation they were given the Company Property and Management as a gift thus succeeding the couple Lechler father and son. This event also occurred when the Italian subsidiary of the German Company was passed to three young Italian Managers who became the other successors.

Another discussed subject was the brand competition. dr Agop, quoting the French historian Paul Veyne, spoke about a real “plot” which has seen a series of Companies on the coatings market contending for the name Lechler. After several disputes, only in the last years a series of merging and company transformations which involved the various “competitors” brought the Italian Company as the only coatings producer in the market with Lechler superscription and brand.

Another passionate intervention was made by prof. Paletta, Director of Centro per la Cultura d’Impresa (Company Culture Centre), who underlined the subject related to ”the spirit of the Company”, a concept which today is known as brand value, through a steady similarity between the Lechler brand evolution till these days and the dynamic of the Company transmission among the generations.

The President of the Unione Industriali, dr Ambrogio Taborelli, closed the meeting by talking about the Company values, by thanking Aram and Agop Manoukian for the fact that Lechler Company has always given their contribution to the image of Como industry in the world and by giving them a celebration identification.

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