Colour is a language that continues to evolve. Technological, cultural and artistic changes have always influenced the domestic landscape in our homes and surrounding environments. The analysis of past products revealed that significant colour changes are recorded in cycles which means that general colour preferences for the near future can be predicted with a fair degree of accuracy.
Defining new scenarios is an essential aspect of Color Design and contributes to determining the quality of home environments, architectural features of buildings and the commercial success of an industrial product.
The Color Design Project by Lechler, organized in partnership with the industrial designer Francesca Valan, provides indications, suggestions and technical information to make choosing colour and finishes easier.
Projects that are included in Lechler Color Design:
To present our new EASY EFFICIENCY PROGRAM we’ve chosen two exemplary spokesmen: John and James, two body shop painters who live in the same context, yet approach their work in a decidedly different way. Discover #SOEASY together with the 2019 Refinish Calendar.
John and James, two body shop painters who live in the same context.
James works 14 hours a day, yet he struggles to make ends meet. He predicts a gloomy 2019 devoid of any achievement. John is instead cheerful and optimistic since he knows that his 2019 is going to be all #SOEASY.
We’ve chosen to tell a story that is both bitter and amusing as a way to present and promote the EASY EFFICIENCY PROGRAM, the evolution of Lechler’s value proposition.
EASY EFFICIENCY: the easy choice, the right process, the best repair. The word ‘EASY’ stands tall and is a promise we’ll keep: easy-to-use tools that help body shop painters choose the best process and a new way to convey them: the comic strip.
Over the course of 2019 we’ll present various episodes of John and James’ adventures, but you will never see them in a body shop. Being efficient doesn’t just mean to work better, but to live better once back at home. That’s what you’ll see in the 2019 REFINISH CALENDAR, from which this introductory strip was taken:
Each quarter goes together with an image that shows Flavio’s future projects. Flavio has become a successful businessman and is, above all, happy with his life. He travels, plays sports and has fun. Our proposal is: “Would you like to become like Flavio?”. To do so, join Lechler’s EASY EFFICIENCY PROGRAM and follow Flavio’s adventures on the website www.so-easy.org.
Lechler Map ® - Management software designed for final users of Lechler Colours and Products.
Lechler MAP ›
COLOR DESIGN is the Lechler's new concept connects chemical development with the evolution of the language of colour. Color Design ›
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