Color Design - colour turns into design!

Lechler's new concept connects chemical development with the evolution of the language of colour.

Colour is a language that continues to evolve. Technological, cultural and artistic changes have always influenced the domestic landscape in our homes and surrounding environments.  The analysis of past products revealed that significant colour changes are recorded in cycles which means that general colour preferences for the near future can be predicted with a fair degree of accuracy.  

Defining new scenarios is an essential aspect of Color Design and contributes to determining the quality of home environments, architectural features of buildings and the commercial success of an industrial product. 

The Color Design Project by Lechler, organized in partnership with the industrial designer Francesca Valan, provides indications, suggestions and technical information to make choosing colour and finishes easier. 



Projects that are included in Lechler Color Design:


Fuorisalone 2023 - The Way of Relations

Fuorisalone 2021/22 - The Way of Accent

Fuorisalone 2021

Fuorisalone 2019 - The Way of Nature

The Way of Nature

Fuorisalone 2018 - The Way of Effects

The Way of effects - Fuorisalone 2018

Fuorisalone 2017 - The Way of Classics

The Way of Classics - Fuorisalone 2017

Fuorisalone 2016 - The Way of Gold

The Way of Gold - Fuorisalone 2016

Fuorisalone 2015 - Flickr

Color Design #Fuorisalone2015 a Ventura Lambrate


VIDEO: Fuorisalone 2021 - The Way of Accent

VIDEO: Fuorisalone 2019 - The Way of Nature

VIDEO: Fuorisalone 2018 - The Way of Effects

VIDEO: Fuorisalone 2017 - The Way of Classic

VIDEO: Fuorisalone 2016 - The  Way of Gold

Color Design News

Do you really need a ‘personalised’ colour formula?
Wednesday, November 8, 2017

Do you really need a ‘personalised’ colour formula?

Is it really necessary to have a personalised formula for every customer? How to manage them using Lechler MAP.

 

Answering to this question is not easy and the answer could never be univocal: it all depends on the field you are working in and on the sensitivity of the person you are speaking to (the customer).

For example, if you are specialised in colours for cars or motorcycles, it is unlikely that you are asked to realise a colour that is different from the original one, unless our car has been exposed to the elements for a long time and this has significantly affected the colour.

On the other hand, if you own a paint shop that deals with coatings for walls or manufactured items in general (grilles, windows, lamps…), it is much more probable a customer with his favourite colour arrives at your counter. What should you do in this case?

As a good entrepreneur, you know well that realising a colour already coded by someone else is surely quicker and cheaper than taking the path of personalisation: uneasy journey with variable results.
As you know not all customers (probably including the lady in front of you) are ready to pay an extra cost to realise an ad hoc colour (personalised).
So, dig out of your archive the sample collection of already known colours (already developed and coded) and leaf through it to look for the colour you are asked, if possible, with the customer who wants to give you moral support by all means (after all, you are going to realise her dream in colour).

Unfortunately, not always this leads to the expected result: probably, after you examined all colour sample collections at your disposal and suggested some alternative colours, very similar to the one she wants but not exactly the same, you have to surrender to her insistence.

This is where LECHLER MAP comes into play, because even if we cannot replace your experience of colourists, we can help you to create an ARCHIVE OF PERSONAL FORMULAS: here you can memorize all colours that are not associated to a standard colour already coded and recover them easily later, if our lady comes back to the shop to ask for still half a litre of colour. All this based on one of our standard formulas or using your inspiration to realise a colour 'from nothing'.

 

 

 
 

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Color Design

Lechler Color Design

COLOR DESIGN is the Lechler's new concept connects chemical development with the evolution of the language of colour. Color Design ›

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