Set as default?
Colour is a language that continues to evolve. Technological, cultural and artistic changes have always influenced the domestic landscape in or homes and surrounding environments. The analysis of past products revealed that significant colour changes are recorded in cycles which means that general colour preferences for the near future can be predicted with a fair degree of accuracy.
Defining new scenarios is an essential aspect of Color Design and contributes to determining the quality of home environments, architectural features of buildings and the commercial success of an industrial product.
The Color Design Project by Lechler, organized in partnership with the industrial designer Francesca Valan, provides indications, suggestions and technical information to make choosing colour and finishes easier.
Projects that are included in Lechler Color Design:
New pictures and a new graphic for Lechler’s Refinish product packaging: brand identity, brand awareness and greater appeal
For some years, we have been representing the businesses in which Lechler operates with evocative pictures: it is the human being, in our case a woman, who throws the colour on the objects as if by magic. It is a metaphorical action, visually closer to a spell than to an application, as it is important to consider, besides technology, the emotional and rational elements that participate in the choice of a colour and the value this can transfer to objects and rooms.
Also in the Refinish field, where the choice of the colour is rather its exact reproduction, technology is not the only important aspect; it becomes crucial only after the intervention of the human being who chooses, with great awareness, the best process for every single repair.
Today, in 2016, we really want to do with Refinish a further evolution. The colour, in the form of energy, finally reaches the car, its final destination, triggering a reaction. The colour places itself and adhere, but not immediately and not easily; this choice is due to our respect for the contribution of car repairer’s work, which is getting more and more complex, and to the advanced chemical technology contained in Lechler’s Refinish paints.
Therefore, you will see this systematic update in the new Refinish packaging, that you are possibly already receiving with the recent supplies.
However, the graphic modifications do not simply have the function to embellish and confer a meaning to the packaging of the product you work with every day. The mindful choice of colours and graphic design will help you to more easily identify the products of the range, even at a single glance.
The product’s identification happens not only through the even more visible name, but also through label and vertical stripe colour. The label colour changes according to product line/type, while the vertical stripe can indicate the colour, the basecoat and the technology used. On the bottom of the tin the product code and colour description are also more evident.
We believe that you will appreciate our new look, that is more modern, appealing and consistent with the image of a dynamic company which Lechler aims to be.
We wish you a good job with Lechler’s products in their new look!
Lechler Map ® - Management software designed for final users of Lechler Colours and Products.
COLOR DESIGN is the Lechler's new concept connects chemical development with the evolution of the language of colour. Color Design ›
Discover all the items we have realized to support you in your working activities and in your leisure time!
General contacts at Lechler S.p.A.