Set as default?
Colour is a language that continues to evolve. Technological, cultural and artistic changes have always influenced the domestic landscape in or homes and surrounding environments. The analysis of past products revealed that significant colour changes are recorded in cycles which means that general colour preferences for the near future can be predicted with a fair degree of accuracy.
Defining new scenarios is an essential aspect of Color Design and contributes to determining the quality of home environments, architectural features of buildings and the commercial success of an industrial product.
The Color Design Project by Lechler, organized in partnership with the industrial designer Francesca Valan, provides indications, suggestions and technical information to make choosing colour and finishes easier.
Projects that are included in Lechler Color Design:
This partnership was sealed during the hectic ‘Lechler Day’, held in the distributor’s Middelfart training centre, where programs, strategies and technologies were shared. The entire facility was available for the event, which was very smoothly and successfully set up and run.
Baden-Jensen was represented by Mr. Finn Baden-Jensen, Sales Manager Michael Helding and Gerhard Wiechert, Technical Training Manager. Lechler was represented by Marco Pratelli, the Refinish CfE&Product Manager, and Martin Lobert, Lechler Coatings GmbH’s Sales & Marketing Director.
The main item on the agenda was the presentation of Lechler Strategy for the Refinish market, namely the “Bodyshop Efficency Program”, a service-focused European project aimed to improve efficiency of car workshops, and a product-related project, mainly focused on the Hydrofan System and on the latest products - Macrofan Autolevel Primer and Macrofan Airtech UHS Clearcoat.
It may seem a contradiction for the whole company to have decided to stop its operations for a full day to hold an event actually focused on efficiency, yet this is the very message that Lechler and its distributors wish to extend to European car workshops with the “Bodyshop Efficency Program”: the need to stop, question their working practices and ask themselves where they can be improved.
After a hard day’s work, all attendees got together for a toast with an international flavour: a rigorously Italian sparkling wine and a typically Danish cheer! Two different cultures, a common goal: the distribution of Lechler products to the Refinish market in Denmark.
Lechler Map ® - Management software designed for final users of Lechler Colours and Products.
COLOR DESIGN is the Lechler's new concept connects chemical development with the evolution of the language of colour. Color Design ›
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